What kind of brands is she looking for?

She is the girl next door. She is 23 and ready to rule her life :)

She loves shopping, she lives in style and can carry herself the most beautiful of ways possible. She has a desire to own the best brands. She has a desire to be looked upon as a smart learned lady.

She feels her knowledge and adoption of the best brands is a way to position her self as a lady of today, as a new Indian girl, the girl of purpose, of ambitions and of personality.

Lets find out how is she reacting to the new trend of private label brands in India!!!!!

Well, this blog is the first of a chain of blogs which shall look at the possible responses of different customer segments in the Indian market to the new trend of private label brands.

The next chain of blogs would further on look at how the retailers and manufacturers shall get affected by the possible channel and interest conflicts which a possible high adoption of private labels in India could cause.

Now, why do we say that Private label brands pose a possible higher threat in India compared to the west, is that they entered India not so late compared to the big manufacturer brands. The underlying logic states that modern trade channels are gaining as big a "recall" value in our country as the big brands.

Just to say, stoppers shop or a pantaloons are as big names of trust here as are may be a raymond or a damas.

With this new exciting world of competition amongst store and manufacturer brands, knocking our doors. Let us start this chain with our girl next door :)

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What do you think will her response be to a jewelry collection displayed at a nice mall?

- Will she be ignorant towards it? Or, will she feel its good since it is endorsed by this famous chain of stores?

- Will she love it because it is new, different from the standard brands and displayed in the most beautiful of ways in the mall?

What do you think will her response be to an accessories section started in the mall?

What will be the point at which she will say no to a brand just because it is a store brand?

Lets discuss :)

lazy lamhein

red...brown...blue....purple...sky blue...black....white......could never imagine that so many colors together could make an image look grey......but it can happen when the words flowing out of the image are something related to RBI,China, money GDP ratio and others.

Here i am sitting in the college auditorium, listening to a beautiful lecture on economics, but the hanging effects of the morning classes and the OM-2 grades have made this class a sleepy one for me.

So, let us try and chill our selves out. The topic for the hour is, "Have you ever experienced the famous three idiots inside you? If yes, when and where?"

There are three types of people in our campus and they all are idiots.

the first idiot is one who sleeps in class because he has been studying the whole night before.
the second one is who sleeps in class because he has been on weed or liqour the whole night

and, the third one is who sleeps in class because he was trying to study whole night and rather spent the whole night chatting and watching movies.

These are the three types of idiots in my college.

And then there is me, a "three idiot" who always finds one of these three reasons to sleep in class.

Nice to think weird when Indian agriculture is being discussed? :P

I enjoyed it folks :)

Cheers!

Cloud9@iimA

"In an abode of excellence

In a place so divine

Together they live

Together they dine.

Ruling the hearts of WIMWI,

Are the gentlemen on Cloud9"

O...my dreams!!!

I wish I could spend a day there...
I wish I could feel the countryside...
I wish I could listen to the ocean river...
I wish I could smell the earthly fog...
I wish I could wear those overcoats...
I wish I could hear the secret voices...
one day...let the clock run back...
O God ...
Tell me...
It was me who was Sherlock Holmes!!!

I am a Sovereign!!!

On a day marked by the relics of past, on a day which now is just known as a national holiday, on a day which people take it as an extension of the independence day, I take a vow!!!

Independence is something we never think about. We get that fed in our brains and hearts since birth. We know we are born in a free India and thereby hold the right to independence. But sovereignty is something people seldom think about. It is not something often related to individuals.But today, on this very defining moment in my life and in my world, I declare myself to be a sovereign!!!

Now, what impact will it have on me and my world is something to be thought about and forecasted.

I always felt i am the king of my own world, but i never knew what my world was.I always knew i would never allow anyone outside to ride me, but i never knew what an outsider meant.So today I define these two parameters of externality for me.

Anyone who doesn't love me unconditionally is an externality in my life. And my world is limited to my own self, devoid of any reasons, any explanations, any justitification, the sole concept in my life is to love myself and to grow as an individual.

This might sound strange and selfish to some people, but to them I only say, it is in loving yourself, you find the goodness in you....and then you find the good in the people around you. You start alone,you find the good ones...you make them a part of your world..and you find the not so matching ones...you try and understand them...you then get to know the wider perspective on things...you learn to grow...you become matured...you go deeper into life...the world becomes yours ..and you become the world's.

Let the kingDom prevail!!!