What kind of brands is she looking for?

She is the girl next door. She is 23 and ready to rule her life :)

She loves shopping, she lives in style and can carry herself the most beautiful of ways possible. She has a desire to own the best brands. She has a desire to be looked upon as a smart learned lady.

She feels her knowledge and adoption of the best brands is a way to position her self as a lady of today, as a new Indian girl, the girl of purpose, of ambitions and of personality.

Lets find out how is she reacting to the new trend of private label brands in India!!!!!

Well, this blog is the first of a chain of blogs which shall look at the possible responses of different customer segments in the Indian market to the new trend of private label brands.

The next chain of blogs would further on look at how the retailers and manufacturers shall get affected by the possible channel and interest conflicts which a possible high adoption of private labels in India could cause.

Now, why do we say that Private label brands pose a possible higher threat in India compared to the west, is that they entered India not so late compared to the big manufacturer brands. The underlying logic states that modern trade channels are gaining as big a "recall" value in our country as the big brands.

Just to say, stoppers shop or a pantaloons are as big names of trust here as are may be a raymond or a damas.

With this new exciting world of competition amongst store and manufacturer brands, knocking our doors. Let us start this chain with our girl next door :)

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What do you think will her response be to a jewelry collection displayed at a nice mall?

- Will she be ignorant towards it? Or, will she feel its good since it is endorsed by this famous chain of stores?

- Will she love it because it is new, different from the standard brands and displayed in the most beautiful of ways in the mall?

What do you think will her response be to an accessories section started in the mall?

What will be the point at which she will say no to a brand just because it is a store brand?

Lets discuss :)

lazy lamhein

red...brown...blue....purple...sky blue...black....white......could never imagine that so many colors together could make an image look grey......but it can happen when the words flowing out of the image are something related to RBI,China, money GDP ratio and others.

Here i am sitting in the college auditorium, listening to a beautiful lecture on economics, but the hanging effects of the morning classes and the OM-2 grades have made this class a sleepy one for me.

So, let us try and chill our selves out. The topic for the hour is, "Have you ever experienced the famous three idiots inside you? If yes, when and where?"

There are three types of people in our campus and they all are idiots.

the first idiot is one who sleeps in class because he has been studying the whole night before.
the second one is who sleeps in class because he has been on weed or liqour the whole night

and, the third one is who sleeps in class because he was trying to study whole night and rather spent the whole night chatting and watching movies.

These are the three types of idiots in my college.

And then there is me, a "three idiot" who always finds one of these three reasons to sleep in class.

Nice to think weird when Indian agriculture is being discussed? :P

I enjoyed it folks :)

Cheers!

Cloud9@iimA

"In an abode of excellence

In a place so divine

Together they live

Together they dine.

Ruling the hearts of WIMWI,

Are the gentlemen on Cloud9"

O...my dreams!!!

I wish I could spend a day there...
I wish I could feel the countryside...
I wish I could listen to the ocean river...
I wish I could smell the earthly fog...
I wish I could wear those overcoats...
I wish I could hear the secret voices...
one day...let the clock run back...
O God ...
Tell me...
It was me who was Sherlock Holmes!!!

I am a Sovereign!!!

On a day marked by the relics of past, on a day which now is just known as a national holiday, on a day which people take it as an extension of the independence day, I take a vow!!!

Independence is something we never think about. We get that fed in our brains and hearts since birth. We know we are born in a free India and thereby hold the right to independence. But sovereignty is something people seldom think about. It is not something often related to individuals.But today, on this very defining moment in my life and in my world, I declare myself to be a sovereign!!!

Now, what impact will it have on me and my world is something to be thought about and forecasted.

I always felt i am the king of my own world, but i never knew what my world was.I always knew i would never allow anyone outside to ride me, but i never knew what an outsider meant.So today I define these two parameters of externality for me.

Anyone who doesn't love me unconditionally is an externality in my life. And my world is limited to my own self, devoid of any reasons, any explanations, any justitification, the sole concept in my life is to love myself and to grow as an individual.

This might sound strange and selfish to some people, but to them I only say, it is in loving yourself, you find the goodness in you....and then you find the good in the people around you. You start alone,you find the good ones...you make them a part of your world..and you find the not so matching ones...you try and understand them...you then get to know the wider perspective on things...you learn to grow...you become matured...you go deeper into life...the world becomes yours ..and you become the world's.

Let the kingDom prevail!!!

SorrY God~~~!!!

Acknowledgement:

O My GoD!!! What a start I have had!!! O God great u r... and great is the way ur men implement ur management decisions! Specially that guy, YamaDev ...he is the perfect executioner one can ever imagine. Hats off to you, your men and your scheme of things :)

Apologies:

Sorry for the delay in report submission God, In the process of unearthening the secrets of Indian love and marriages, I got blown by the wind myself :P

Analysis:

Target Segment:

Around 50-60% of the story still remains the same in our country. Still people follow the traditional concepts in a zealous manner. But, the other 40% is the chunk which I have tried to bring relief to.

The Decision Makers:

The decision makers are now the would_b hus_wives themselves. They now decide whom they should marry. Earlier this power used to be in the hands of their parents.

The influencers:

The influencers now are the friends and the society in which the guy/girl lives. Earlier the relatives and the family's social circle used to be the influencers.

The Buying power:

Earlier the parents' wealth and status used to drive marriages. Now the guy and the gal are the money makers themselves. They decide on the fate of their marriage ceremonies as well.

The Environment:

An ever increasing westernization of our nation has lead to practices like "living relationships" being heard of in our cities. In such a radically changing environment, the criteria on which people choose each other also varies on an individual basis. But after a rigourous study of customer behavior and with the due help provided by Mr. Yama, I suggest a marriage building plan.

*Assumptions:
1.People now choose their partners
2.The major factors that work today are a) LoVe b) Life Style c) Security d) Money

Objective: Ensure that marriages are long lasting.



Plan:
* Let the destiny give in plenty to everyone what he/she wants.
*Let the people decide not on the basis of what they want just because they do not have it. Let them decide on the basis of what they never had imagined they could have!!!

Explanation:

If a guy is mad after money. Give him all the wealth he wants. Let him have the thing he wants the most. If a person wants a trendy life style, let him have it. Let the world be a satisfied place.

Let a person choose his/her partner on the basis of whom he/she wants not because of a reason. Let not a person craving for love, just choose the first person who shows affection to him/her.

Let the cupidian process be devoid of any wants or reasons. Let the people choose their partner on the basis of Love and only Love!!! If a person falls in for someone just because the other person is richer/smarter, then the relationship might be in doldrums when(if) that person ceases to be what he was and hence the marriage may be at stake or become a compromise for life.

Give time to people to decide for themselves. Let them LoVe someone just because they don't know why they do it. Let them liKe their partner without logic. Let them love the feeling of Love. Let them love the feeling of being foolish. Let them enjoy the feeling of being insane in love.

Let them love the wait for their love. But when they get their LovE, dun let anyone in the world stop them from loving each other.

Let the LovE BirDs rule and let the world love the lovE for LoVE!!!

My first ConsultinG AssignMent!!!

They say its all written!!! They say its all destiny!!! They say couples are made in Heaven!!! But then God must have had an excellent Couple_Management Software to manage Indian marriages. With the Mandal commission coming up with more than 3000 castes in India, the Perfect Match Making is becoming a tougher task day by day. Last night the all mighty came in my dreams and hired me for a consulting assignment on Indian_Marriage_Management.

So here goes my analysis:

The marriages in India are broadly classified into two categories. First, the caste based marriages -> the ones which are mostly arranged by parents and are an amalgamation of two families. Second, the modern trend of inter caste marriages -> the ones which seldom recieve the blessings of the families. Hence if we look at the marriage graph of the Indian society, it boils down to: Om Mangalam Mangalam can be caste-based or inter_caste, both in turn can be arranged or love_and_run.

If we follow the way it worked out earlier, it was primarily arranged and caste-based. But now with the trends changing, the divine community have their task cut out.

The existing Couple_Management_Software had the following input parameters:

Age: The guy should be older than the girl.
Religion: Of course the same.
Caste: Must be same.
Sub_Caste: Majorly must be the same, but some degree of fuzziness allowed.
Color: Majorly the girl should be fairer than the guy.
Mangalik Match: The mangalik rules should be followed without fail.
Education: The guy should be more educated than the girl.
Earnings: The guy should be earning more than his lady.

With the rules being so structured, the only function the software had was to generate a subset of couples and then do a random number generation to come up with a Destined Couple.

But with the inter caste barriers becoming fuzzy and with legends like Sachin Tendulkar bringing the age constraints to a halt, the task of making perfect matches is a billion dollar work.

In the era of online dating and 377 pairings, this uphill task will need a lot of data analysis and strategic management.

The assignment has to be submitted by 23:59:59 on 4th december. Will post the report when it is ready so that you all can better understand how your matches are to be formed :P

Till then .... HolD ur BreathS!!!

Signing Off ....

Rahul Anand